Unlock the full potential of digital across your fundraising mix.

Raising funds to tackle the worlds biggest problems isn't easy. Get help with your digital fundraising strategy - from devising a plan, to optimising current performance, to building a highly effective team.

Strategy

Working collaboratively to develop and implement effective digital strategies across your fundraising mix to drive growth.

Audit

What's working, what's not, and where the greatest opportunities lie. Empowering you to optimise to maximise fundraising results.

Coaching & Mentoring

Providing guidance, support and expertise to fundraising directors, managers and teams through 1:1 and team sessions.

About

I'm Tom Hickey the founder of What if Consultancy, specialising in fundraising and digital strategy to help non-profits unlock the full potential of digital across your fundraising mix. With 20 years of experience in the non-profit sector I have gained insights and knowledge which have helped me to become a leading expert in my field. As one of the pioneers of Virtual Challenges I led the team that revolutionised digital fundraising by developing a successful model which has been adopted by non-profits around the world. My deep understanding of the challenges faced by fundraisers, paired with my collaborative approach, has made me a trusted advisor for organisations looking to enhance their fundraising impact. My expertise spans Fundraising Leadership, Individual Giving, Corporate Partnerships, and Campaign Management. With a focus on digital innovation and donor behaviour, I empower non-profits to break down silos, overcome challenges, and create the conditions for growth to drive meaningful change.